Why I do what I do.

About us:

MotherNeeds started out when I realized the importance of breastfeeding and the benefits associated with extended breastfeeding.
I wanted to nurse our son (our first; we now have 2!) for as long as we both are comfortable with it (he weaned at 2-1/2 years old).
As much as I wanted to breastfeed, I didn't like being confined to home. To keep my sanity, I needed to regain my freedom without giving up nursing.

I vaguely heard about nursing clothes, which are designed to help one nurse discreetly. This idea was entirely new to me. And so I embarked on my quest to buy one but found that there were just a handful of retailers or merchants selling decent clothes at affordable prices (ok, so I'm a cheapskate as I'd rather be spending my money on our little darling).

It was then that I realized that I can actually help mothers like myself by providing affordable nursing wear. And that was how MotherNeeds got kick started. I'd like to think of my in-laws in Singapore and my family in Indonesia, as my infrastructral backbone; because their help allowed me to get this business started (saved me a lot on babysitting services when there was somewhere I had to go where I couldn't take our son).

Our clothes are designed by myself with some valuable inputs from my mother (who at her age, looks more stylish than me!). We contracted the help of a few seamstress friends, who are themselves mothers. Hey, we mothers have to support one another, right? It is a mutually beneficial relationship. They are able to understand my needs, and I, their busy schedules juggling motherhood and work commitments. With this, our clothes are finally in production!

So when you wear our apparel, you'd be happy to know that our designs have been tried and tested by mothers. Adding to that, my attempts at nursing are not exactly the most successful yet. But wherever I can, I will try my best to put down my experiences of breastfeeding, and hope that my lesson learned may be of some help or encouragement to other nursing mothers. I hope that by starting this business, I'm not simply making a few bucks for myself, but also positively contributing to the lives of nursing mothers out there. All the best to mothering!

From our family to yours,
Elnie Linardi
Founder, MotherNeeds